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We help teams get things done right

Miratag started with a simple observation: paper checklists get lost, forgotten, or faked. We built a better way.

"

We saw managers spending hours chasing paper checklists, never quite sure if tasks were actually done. There had to be a better way.

HO
Henno Olljum
Founder & CEO

From frustration to solution

Miratag was founded in Europe in 2012, when we started helping businesses replace their paper-based quality control systems with something that actually worked.

What started as a simple digital checklist tool has grown into a complete operations platform trusted by over 600 companies across restaurants, retail, healthcare, security, and more.

Today, more than 10,000 users on 4 continents rely on Miratag every day to ensure their teams complete critical tasks — from food safety checks to security patrols.

What we believe in

Simplicity first

If it's not simple enough for someone to use on their first day, we haven't done our job. No training manuals required.

Trust through transparency

We give you real data, not false confidence. When something's not done, you'll know — that's the whole point.

Built for real work

We design for busy kitchens, cold storage rooms, and security guards on patrol — not just nice offices with fast wifi.

13
Years in business
600+
Teams
10K+
Daily users
4
Continents

Trusted worldwide

From our offices in Tallinn and Hamburg, we serve customers across Europe, North America, Asia, and beyond. Wherever your teams work, Miratag works with them.

Tallinn
Headquarters
Hamburg
European Office

Want to learn more?

We'd love to show you how Miratag can help your team work better.

600+

Teams using Miratag

10,000+

Active users

98%

Customer retention rate

58M+

Checklists completed

"
As construction machinery and vehicle rental providers, we have always faced the problem of being unable to attribute damages to our vehicles. With Miratag, we have found a partner and program that we are very satisfied with. It's a simple yet highly effective solution that replaces the need for writing on paper.

Mietpark Service Engelhardt

Machine and equipment rental

Thanks to the Miratag solution, we were able to replace our cleaning records in the form of paper forms and fully digitize the monitoring of cleanings with precise time tracking. This was relevant for our BRC hygiene certification. We would definitely recommend the Miratag solution!

Schur Pack Germany Ltd

Packaging industry

The transition to Miratag was the right step for our company; excessive paper that needed constant storage is history. Simply check the cloud, retrieve the data, and you're done. The health department reads the data once, and everything is perfect. Even the warnings on the app are extremely practical.

Maritim Hotels

Hotel industry

The implementation of the Miratag system has significantly simplified our daily work routines without compromising on quality. Our transition to paperless self-monitoring has sped up our work processes and ensured better data analysis and security. The platform is flexible and user-friendly.

Circle K

Motor fuels and convenience stores

Take Miratag with you

Available for iOS and Android

Ready to go paperless?

Join hundreds of companies that trust Miratag for their quality management needs.

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